Historical Google Analytics Usage Reports for CARLI Digital Collections, 2011-2015

The Created Content Committee examines usage quarterly reports created by the Google Analytics tool for the CARLI Digital Collections site as a whole. These reports are used to identify trends amongst the visitors to the Collections, what they are looking for, and how they come to visit the site. The reports were first developed by the former CARLI Digital Collections Users' Group.

Due to the nature of our consortial environment and shared CONTENTdm server, we cannot create customized Google Analytics reports for individual collections or institutions.

2011-2012

Quarter 1 Summary of Top Traffic Sources and Keywords (July - Sept 2011)

Quarter 1 Keywords Data (July - Sept 2011)

Quarter 2 Summary of Top Traffic Sources and Keywords (Oct - Dec 2011)

Quarter 2 Keywords Data (Oct - Dec 2011)

Quarter 3 Summary of Top Traffic Sources and Keywords (Jan - Mar 2012)

Quarter 3 Keywords Data (Jan - Mar 2012)

Quarter 4 Summary of Top Traffic Sources and Keywords (Apr - Jun 2012)

Quarter 4 Keywords Data (Apr - Jun 2012)

2012-2013

Quarter 1 Summary of Top Traffic Sources and Keywords (July - Sept 2012)

Quarter 1 Keywords Data (July - Sept 2012)

Quarter 2 Summary of Top Traffic Sources and Keywords (October - December 2012)

Quarter 2 Keywords Data (October - December 2012)

Quarter 3 Summary of Top Traffic Sources and Keywords (January - March 2013)

Quarter 3 Keywords Data (January - March 2013)

Quarter 4 Summary of Top Traffic Sources and Keywords (April - June 2013)

Quarter 4 Keywords Data (April - June 2013)

2013-2014

Quarter 1 Summary of Top Traffic Sources and Keywords (July - September 2013)

Quarter 1 Keywords Data (July - September 2013)

Quarter 2 Summary of Top Traffic Sources and Keywords (October - December, 2013)

Quarter 2 Keywords Data (October - December, 2013)

Quarter 3 Summary of Top Traffic Sources and Keywords (January - March, 2014)

Quarter 3 Keywords Data (January - March, 2014)

Quarter 4 Summary of Top Traffic Sources and Keywords (April - June, 2014)

Quarter 4 Keywords Data (April - June, 2014)

2014-2015

Quarter 1 Summary of Top Traffic Sources and Keywords (July - September, 2014)

Quarter 1 Keywords Data (July - September, 2014)

Quarter 2 Summary of Top Traffic Sources and Keywords (October - December, 2014)

Quarter 2 Keywords Data (October - December, 2014)

Quarter 3 Summary of Top Traffic Sources and Keywords (January - March, 2015)

Quarter 3 Keywords Data (January - March, 2015)

Quarter 4 Summary of Top Traffic Sources and Keywords (April - June, 2015)

Quarter 4 Keywords Data (April - June, 2015)

What is in the reports?

Each quarterly summary presents:

• Top five Keywords & phrases, discounting variations on the phrase "CARLI Digital Collections." Other frequently used keywords and analysis may also be included.

• Top five Traffic Sources, combining all pages from a website that link to any item or collection homepage in CARLI Digital Collections. It also provides links to the specific pages from which the traffic is originating. The ranking in the summary discounts search engines, Facebook, and library/university pages as these are the main drivers of traffic. Other unusual traffic sources that may be outside of the top five are also listed.

The keyword data report supplies the top 250 keywords for each quarter. They are ranked by the number of visits generated by a particular word or phrase, as well as information on the average number of pages viewed per visit and the average time users spent on the site. This information is provided to allow CARLI members to perform their own analysis and examine the deeper areas of this report.

Definitions:

Keywords are the search terms that visitors are using to find CARLI Digital Collections. This data can provide insight into the needs of visitors as well hinting at what they may be expecting to find when they come to the collections. Keywords may also provide a glimpse at possible topics for new collections.

Traffic Sources are the websites and resources that drive users to CARLI Digital Collections. These sites can be search engines (such as Google or Bing), social media sites (such as Facebook), library or university sites, or web sites and blogs covering a wide variety of topics. This data may furnish ideas for where to promote your digital collections.

CARLI also provides Monthly Visitor Statistics for each individual collection in CARLI Digital Collections that are derived from the server's Apache logs for:

• Total Collection Home Page Views
• On-Campus vs. Off-Campus Collection Home Page Views
• Saskia Art Images Collection Usage On-Campus by Institution
• Sanborn Maps of Illinois Collection Usage On-Campus by Institution
• Items Viewed in a Single Collection

If you have any questions, please contact the CARLI Office.