Hear how one library decided to pivot from traditional marketing to delight their community with ChattLibrary.TV, a new way to reach their community during the pandemic! Christina Sacco shares the community’s response and how library staff stepped up their creative juices, as well as some of the exciting new services they see in their future.
With over 15 years of professional experience, Christina Sacco has served many roles in amplifying the messaging of both private and public organizations.
In her role as Public Relations Coordinator for the Chattanooga Public Library, Christina has found what she considers to be the perfect combination of "personal and professional goals." Beyond serving as a public information officer for a government agency, Christina is changing the public library marketing landscape with multi-platform marketing strategies that not only increase business but build relationships with community partners and donors.
Sponsored by ASERL